GAINESVILLE, Fla. — For female mag visitors, intercourse does not sell a great deal because it — bores.
Therefore conclude three University of Florida marketing teachers in a study that is new gauged young women’s psychological reactions to advertisements featuring gorgeous females from Vogue, Allure along with other women’s mags.
The hotter the model’s attire or look, the greater it left the ladies, well, cold, say UF’s Robyn Goodman, Jon Morris and John Sutherland. Exactly exactly What the 100-plus women that are college-age within the research discovered much more attractive than provocative intercourse kittens had been normal, pretty-in-an-everyday-way kinds, an appearance the scientists describe as nutritious.
“ exactly what we found could be the means that the industry together with method in which individuals are evaluating beauty are completely different,” said Goodman.
The study – which won the top paper honor in the marketing unit at last month’s Association for Education in Journalism and Mass correspondence seminar in san francisco bay area — is partly of interest as it clashes with all the sex-drenched conventions of glossy mag marketing. Relating to Goodman, moreover it brings to light a disconnect that is looming generally speaking male professionals of businesses trying to promote their products or services while the female customers they’re trying therefore desperately to achieve. Continue reading “Whenever magazine woman begs ‘come hither,’ the (feminine) audience yawns”